To get involved, simply press the ‘GENERATE POSTER’ button to get started. Select your poster, take a photo of yourself and let AI transform you into a Cadbury inspired masterpiece!
Each poster option has a masculine, feminine and gender-neutral output available, as well as 5 different skin tone options based on globally recognised iOS emojis. So we hope you should be able to select any poster style and get something back that resembles you as closely as possible.
There are seven iconic Cadbury posters to choose from, so you can choose which era you like the best.
Anyone who is over 18 and is a resident of the UK.
We know you will want to view your masterpiece as soon as possible! Keep an eye out on your emails for the delivery of your poster. We will aim to get the poster back to you in 24hrs, however, it may take slightly longer if the service is really busy.
Yes. You can create as many posters as you like so you can see yourself in the different eras. See full terms and conditions here.
Yes. It’s completely free to use the My Cadbury Era tool.
It sounds like you may have run out of time before finishing your poster. But don’t worry, just head back to myera.cadbury.co.uk and try again.
The tool focuses on transferring your main facial features (eyes, nose, mouth) onto the poster, so certain details like tattoos, freckles, or birthmarks might not appear.
The campaign will run until 26/08/24, or until the first 499,000 submissions have been manually moderated.
Your data will be used and processed in line with the site Terms and Conditions and the Cadbury Privacy Policy.
Selfies that include your head and shoulders are the best
Here are some tips on taking the perfect photo for your poster;
Display your face in a front-facing orientation.
Ensure your face is clearly focused and unobstructed.
Take in a well-lit environment without shadows.
Take on a modern device with a high-resolution camera.
Ensure you are the only person in the shot.
Follow the guidance on screen and use the frame to capture your image.
Yes. Whilst we don’t label it specifically in the poster options, our “Employee of the Month Era” option is designed to be more modest.
Our approach to advertising has constantly evolved throughout our history. The heritage posters we've featured are from years gone by and are not representative of the Cadbury you know and love today.
The My Cadbury Era AI tool asks you to choose your skin tone so we can produce a personalised poster. We've aligned our options with globally recognised standards, and hope that everyone finds a skin tone that closely represents themselves.
My Cadbury Era has aligned with skin tones used globally as emoji options.
For the best results, choose the option that you feel is most similar to your skin tone. This allows the tool to generate a poster that resembles you as closely as possible.
This selection will influence the physical appearance of how you are portrayed in your chosen poster.
For the purposes of the My Cadbury Era tool, we chose ‘Feminine’, ‘Masculine’ and ‘Gender Neutral’, so that the AI could create distinct visual outputs for the posters, giving you options for how you'd like to be represented.
Unlike 'Feminine', 'Masculine' or 'Gender Neutral', ‘prefer not to say’ does not have a set visual output and therefore couldn't be included as an option.
This option will have non-gender specific clothing, hairstyles and body type.
Once you create your poster, you will be automatically entered into our prize draw for a chance to win £200. We will send you an email to confirm if you have won a prize.
Simply send your poster to your friends and family using the link shared on the Poster Reveal page. For each of your friends and family (up to five) that use this link to create their own poster, you will receive an additional entry! See full terms and conditions here.